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Samsung India unveils tempting deals for 2020 festive season

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Last updated: October 23rd, 2020 at 17:53 UTC+02:00

Samsung India today announced a variety of new deals meant to signal the start of this year's festive season. The company says its number one focus during the holiday period is to deliver a “hassle-free” shopping experience. Meaning we're looking at a continuation of the aggressive retail strategy it has been pursuing for the better part of this year – with pretty encouraging results, at that.

The so-called “My Samsung My Combo” offering is at the front and center of this new swath of deals. As that name implies, the scheme is meant to allow for multiple device purchases under a single EMI. Which should make managing financing contracts significantly easier than what has been the case so far.

Samsung wants to offer EMIs with less hassle

EMIs start at between Rs. 1,790 for two products to Rs. 3,390 for four – or Rs. 2,490 for a trio of purchases. In order to facilitate the launch of these new financing deals, Samsung set up a helpline for over 1,200 partnered distributors across the country, in addition to training more than 11,000 retail staffers on these new offers.

The newly announced EMI schemes can be combined with cashback deals and other 2020 festive promotions Samsung India introduced earlier this month, all of which will be valid until November 20th. Those include discounts on a wide range of smartphones such as the Galaxy S20 Ultra and the Galaxy A31, as well as Samsung's latest 8K QLED TVs and AI-infused Family Hub Refrigerators, among other things.

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