Samsung's budget-focused Galaxy M smartphone series is enjoying a lot of success in India, so much that Samsung believes it can sell a total of 20 million Galaxy M devices by the end of the year. Last quarter the Galaxy M lineup was responsible for securing a record high online market share for Samsung India, so the company has reasons to believe it can achieve these high sales figures before 2021.
The retail landscape in India is changing in large part due to the COVID-19 lockdowns, but Samsung was quick to adapt and refocus most of its energy on improving its online retail channels. Although offline retailers have taken issue with Samsung's aggressive online push, accusing the company of favoring its own retail channels and putting them at a disadvantage, Samsung India doesn't seem to be backing down from attacking the online space with its successful Galaxy M series. It wants to regain market share from Chinese rivals like Xiaomi and Vivo, and it feels like the momentum carried by the Galaxy M series might be the key to success.
New models like the Galaxy M31s and the Galaxy M51 are expected to contribute greatly to Samsung's quest for 20 million yearly shipments in 2020. The Galaxy M31s was released in India in August whereas the Galaxy M51 was introduced earlier this month. They are both competitively priced and are likely to drive Samsung's Galaxy M sales forward in the third quarter of the year.
Samsung India Senior Vice President Asim Warsi told Daijiworld that the company is entirely grateful to consumers for the success of Galaxy M series in India. This success is an ode to the fact that M series was designed ground-up in India for the young Indian consumers and manufactured at our factory in Noida.
