The Ipsos Most Influential Brands in Canada study evaluates brands based on trustworthiness, presence, being leading edge, corporate citizenship, and engagement, and every one of the companies who have made the Top 10 list possesses the exceptional ability to connect with Canadian consumers, according to Ipsos COO, Steve Levy.
Samsung was the only brand to bounce back into the Top 10
Regarding Samsung Electronics' return to the list, Mr. Levy adds that brands that have experienced challenges, like Samsung, can and do bounce back if they focus on addressing the right issues.
It's unclear what those issues that kept Samsung outside of the Top 10 list were and how the company has addressed them, but whatever it did, it's difficult to argue with the results. Samsung was the only company on the list to climb up an impressive 5 ranks. In contrast, Facebook climbed up 2 ranks, while Apple lost two ranks and declined to the 5th place.
As reported last year, Samsung's presence in Canada's mobile space has diminished in Q3 2019 YoY when the company lost 6.8% of the market. Meanwhile, the brand is becoming stronger on the business side of things, and last quarter, Samsung made its 5G debut in Canada through a new partnership with Videotron.
