
Today, the South Korean TV and speaker maker has launched the HW-Q800T in South Korea, along with other models in the 2020 soundbar lineup. The Samsung HW-Q800T is priced at KRW 900,000 (around $733) in the country, and it features Dolby Atmos and DTS:X to offer 3D sound via its 3.1.2 channel speakers.
The new flagship soundbar from Samsung also features eARC for a wider data transfer bandwidth, so it doesn't have to compress audio signals. It can transfer high-quality, RAW audio signals from the TV or AV equipment to the speakers.
The Q-Symphony feature allows users to pair the soundbar with a Samsung TV, and the audio is released from both the soundbar and the TV for richer audio quality. Samsung's HW-Q800T soundbar won the Best Innovation Award at CES 2020 for the Q-Symphony technology.
Samsung currently has the highest market share in both soundbar and TV markets in the world. The company had a market share of 21.8 percent in the global soundbar segment during 2019 and it has been the number one player for six years in a row.