Samsung has announced that it has launched new models in the Bespoke AI series of refrigerators in India. While the company hasn’t revealed the model numbers, prices, or sale date, it has shed light on their capacity, features, and the platforms from which people will be able to purchase them. Let’s take a look.
According to the tech giant, the new Bespoke AI series refrigerators will be available in capacities between 300 and 350 liters. It will make them available in India in four colors — Black Matt, Elegant Inox, Luxe Black, and Real Stainless — from “retail stores, e-commerce platforms, and Samsung’s official website.”
2025 Samsung Bespoke AI series refrigerators' features
Samsung has highlighted nine features of the new models: AI Energy Mode, SmartThings Home Care, Smart Forward, Wi-Fi Enabled Convenience, Convertible 5-in-1 Modes, Twin Cooling Plus, Active Fresh Filter+, Power Cool and Power Freeze, and Digital Inverter Compressor.
SmartThings Home Care, Smart Forward, Wi-Fi Enabled Convenience
As you might have figured out from the features mentioned above, the new Bespoke AI refrigerators feature Wi-Fi and support for Samsung SmartThings, allowing you to monitor and control them from your smartphone, tablet, and other devices using the SmartThings app.
For example, you can check how much electricity they are consuming and change the cooling settings. SmartThings Home Care and Smart Forward will make them work in harmony with other Samsung smart devices, and in some cases, with non-Samsung smart devices as well.
AI Energy Mode
AI Energy Mode can track how you use the refrigerator and based on that, it can proactively change various settings so that the product consumes the lowest amount of electricity and provides the best cooling performance for your needs.
Convertible 5-in-1 Modes
The Convertible 5-in-1 Modes give you five options — Normal, Seasonal, Extra Fridge, Vacation, and Home Alone — to allow you to use the freezer as a fridge, as well as, provide various cooling conditions to suit your needs, which is very helpful.
Twin Cooling Plus
The Twin Cooling Plus technology offers two evaporators and two fans, one each for the freezer and the fridge compartments. It allows the refrigerator to cool each of them independently, faster, and more precisely. The feature also keeps the air from one compartment recirculating into another, which prevents odor. It gives you the ability to adjust the temperature of both compartments separately, which is very convenient.
Active Fresh Filter+
According to Samsung, “The Active Fresh Filter+ system employs advanced activated carbon filtration to maintain clean and hygienic air circulation inside the refrigerator. It eliminates up to 99.99% of bacteria and neutralizes odors, ensuring a sterile environment for food storage. Additionally, it continuously sterilizes and deodorizes the air, offering peace of mind to users who prioritize health and hygiene.”
Power Cool and Power Freeze
The Power Cool mode can quickly cool the fridge compartment and the Power Freeze mode can quickly cool the freezer compartment. Both modes will help you when you need either compartments to be cooled urgently. From what we could gather, you can activate them from the panel inside the refrigerator or from the SmartThings app.
Digital Inverter Compressor
Samsung has been offering Digital Inverter Compressor in its refrigerators for many years, and it is continuing that with the 2025 Bespoke AI series models.
According to the company “The Digital Inverter Compressor ensures consistent and energy-efficient cooling by automatically adjusting its speed in response to cooling demands. This minimizes wear and tear, reducing noise and power consumption.”
Just like in the other models, the Digital Inverter Compressor in the new refrigerator offers a 20-year warranty.
