
More online exclusive TVs
Samsung's continued push to counter Chinese rivals in India is seeing it launch more and more online-exclusive products. The company already has an online-exclusive UHD TV lineup, the Super 6 Series, in the country and is now expanding the portfolio with the addition of The Frame and the Smart 7-in-1 TV.
The Frame is a lifestyle TV that transforms into a photo frame when not in use. It can display thousands of artworks from around the world. The Smart 7-in-1 TV, on the other hand, comes equipped with several unique features such as Personal Computer, Home Cloud, Live Cast, and more. These TVs also come pre-loaded with video-on-demand apps such as Netflix and Amazon Prime Video.
The Frame will be available in a 55-inch panel on Flipkart and Samsung e-shop from August 12. It is priced at Rs. 1,19,999 (~$1,700) with no-cost EMIs starting at Rs. 4,999 (~$70). The 32-inch Smart 7-in-1 TV will also remain exclusive to Flipkart and Samsung e-shop with a price tag of Rs. 22,500. Its 40-inch variant will be sold through Amazon and Samsung online shop starting in the fourth week of August. It is priced at Rs. 33,900 (~$480).