SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission.

News For You
News For You
Notifications

Samsung’s little alien creature now has a name, and it’s called “G-nusmas”

General
By 

Last updated: August 3rd, 2022 at 14:06 UTC+02:00

Samsung's little alien creature featured in the Galaxy Z Flip 3 Bespoke Edition ads (below) might become an official Samsung mascot or virtual avatar similar to Sam. The CGI alien now has a name, and according to online documents, it's called “G-nusmas.”

Samsung applied to trademark the “G-nusmas” moniker with the European Union Intellectual Property Office (EUIPO) late last month. The documents include a 3D render of G-nusmas smiling at the camera, and it does look like a happy little alien creature, although its purpose and goals remain unexplained.

Nevertheless, it's worth noting that Samsung filed the trademark application under “Goods and Services,” which means that we might be looking at the face of a new Samsung service or perhaps the face of future Bespoke Edition devices.

A mirror image of Samsung?

If the trademark application doesn't say much about our little alien creature, then perhaps its name will. What does “G-nusmas” mean anyway? Can it hold the secrets to Samsung's plans?

Unfortunately, this puzzle is a bit of a dead end. As some of you may have noticed by now, “G-nusmas” is merely “Samsung” spelled backward, with an added hyphen. Which means it's as open to interpretation as it can be.

Perhaps Samsung views G-nusmas as a reflection of itself. It's an entity that exists to bring new technologies into our dimension and make our connected lives more interesting and easier to manage.

We might see more of G-nusmas at Unpacked 2022, where Samsung reportedly plans to unveil 70 color variations for the Galaxy Z Flip 4.

General Bespoke EditionSamsung Electronics
Galaxy AI summarized

Scroll for more related content
News For You

You might also like

All the Cyber Week 2024 deals Samsung doesn’t want you to miss

All the Cyber Week 2024 deals Samsung doesn’t want you to miss

Samsung's Cyber Week sales event, which traditionally follows the Black Friday weekend, kicked off yesterday. For this Cyber Week, Samsung has refreshed some of its Black Friday deals and launched a bunch of new ones. The following list contains all the Samsung Cyber Week deals everyone should know about. Just a heads-up, the company says […]

  • By Mihai Matei
  • 5 days ago
Samsung trademarks ‘Moderate Bass’ for TVs and soundbars

Samsung trademarks ‘Moderate Bass’ for TVs and soundbars

We discovered a new trademark application Samsung filed with the UK Intellectual Property Office last week. The trademark concerns something Samsung calls “Moderate Bass.” In a broad sense, this new trademark applies to TVs, soundbars, speakers, and downloadable software for controlling TVs. Whatever it is, it seems like an audio technology or a setting that […]

  • By Mihai Matei
  • 6 days ago
The ultimate Samsung Holiday Gift Guide for 2024

The ultimate Samsung Holiday Gift Guide for 2024

The end of 2024 is over the horizon, and Black Friday has kicked off the holiday shopping season. For many, the time has come to prepare gifts for family and friends or to renew themselves with some of the latest tech available. If you're looking for a bit of inspiration for Samsung gift ideas, you've […]

  • By Mihai Matei
  • 1 week ago
All the Samsung Black Friday 2024 deals you don’t want to miss

All the Samsung Black Friday 2024 deals you don’t want to miss

Black Friday is here, and Samsung has launched a bunch of fantastic deals everyone should at least check out. Some of them are really quite incredible, like that Galaxy Z Fold 6 deal that shaves $800 off the phone's price with no trade-in. But there's more good stuff on Samsung's e-shop for Black Friday, so […]

  • By Mihai Matei
  • 1 week ago
This Samsung Jet stick vacuum deal is actually awesome

This Samsung Jet stick vacuum deal is actually awesome

Samsung offers several Jet Stick cordless vacuum cleaner models, but one that we've had our eyes on for some time is the Jet 75+. It's powerful, has an extra battery, and might be the best vacuum cleaner that can double as a car vacuum. It's also relatively affordable. Speaking of which, Samsung has launched a […]

  • By Mihai Matei
  • 2 weeks ago
Samsung makes big changes to top leadership in hopes of growth

Samsung makes big changes to top leadership in hopes of growth

There was an expectation that Samsung would shake things up significantly in its annual personnel reshuffle that started earlier this time around. The company today announced a major leadership change as it seeks a return to growth, particularly in the lucrative semiconductor segment. The announced changes primarily focus on the semiconductor business. Samsung says that […]

  • By Adnan Farooqui
  • 2 weeks ago