Amid the slowdown in the smartphone market, Samsung maintained its leadership position, according to the latest numbers. Market research firm Canalys revealed that Samsung was the world's biggest smartphone brand in shipments during Q2 2022.
Samsung managed to ship nearly 60 million smartphone units in Q2 2022 and captured a 21% share of the global smartphone market. In comparison, the company's performance last year (Q2 2021) was lower, with an 18% market share. The South Korean firm did well in the market with the help of strong Galaxy S22 Ultra and Galaxy A series sales.
Globally, around 275 million smartphones were shipped, a 9% drop compared to Q1 2022 shipments of approximately 300 million units. Apple was the second biggest smartphone brand during the period, with a 17% share of the market. The company managed to outperform most other Android OEMs thanks to strong sales of the iPhone 13 series.
Xiaomi, OPPO, and Vivo struggled in Q2 2022 as sales in the Chinese market fell. Xiaomi ranked third with a 14% market share, while OPPO (which includes Realme and OnePlus numbers) and Vivo (includes iQOO sales) captured 10% and 9% shares of the market, respectively. These Chinese firms experienced double-digit drops in their sales compared to Q2 2021.
Canalys Research Analyst Runar Bjørhovde said, “Economic headwinds, sluggish demand, and inventory pileup have resulted in vendors rapidly reassessing their portfolio strategies for the rest of 2022. The oversupplied mid-range is an exposed segment for vendors to focus on adjusting new launches, as budget-constrained consumers shift their device purchases toward the lower end.”
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