In 2015, Samsung launched their Galaxy On series smartphones in India to compete with Chinese brands in online sales. Since then, Samsung has been gradually adding new models to their Galaxy On line-up. Samsung currently sells Galaxy On5 Pro, Galaxy On7 Pro, Galaxy On8, Galaxy On Nxt, and Galaxy On Max in India.
As per a report in IANS, Samsung is now planning to launch the Galaxy On7 Prime in India as an Amazon-exclusive in the second week of January. The device will come in two configurations: 3GB RAM/32GB internal storage and 4GB RAM/64GB internal storage. The device will be priced around INR. 15,000 (~$236).
Available in the UAE already
Interestingly, the Galaxy On7 Prime is already available for sale on Souq, an Amazon-owned e-commerce platform in Middle East. The device is also listed on Samsung UAE website with a link to Souq for purchase.
It is not yet clear if this is the same Galaxy On7 Prime that Samsung will be launching in India as an Amazon exclusive. Except for the front camera, the specs mentioned in the IANS report match with the Galaxy On7 Prime listing on Samsung UAE website. The IANS report mentions a 13-megapixel front camera while the official listing on Samsung UAE website lists an 8-megapixel front camera. Given Samsung’s penchant for launching dozens of similar models, it won’t be a surprise if the Galaxy On7 Prime launching in India is different from the one currently listed in UAE.
As per the listing on Samsung UAE website, Galaxy On7 Prime comes with a 5.5-inch Full-HD display, 1.6Ghz octa-core processor, 3GB RAM, 32 GB inbuilt memory, fingerprint reader, and a 3300mAh battery. For photography needs, the Galaxy On7 Prime comes with a 13-megapixel camera on the back and an 8-megapixel camera on the front. Both the cameras tout F1.9 aperture for brighter images in low light scenes.
Galaxy On7 Prime sports a unibody metal design and is available in Black and Gold color options. The 3GB RAM/32GB storage variant is priced at 729 AED (~$200) on Souq.com. There is no listing for the 4GB RAM variant currently.
Brands like Mi made inroads into the Indian smartphone market through exclusive partnerships with major online retailers. It helped them to target the Indian market without building any of the traditional distribution channels. Samsung Galaxy On series is meant to compete with these brands in the online space through exclusive partnerships. The Galaxy On series smartphones are often rebranded variants of the existing models.
