Back in 2016, Samsung launched the Samsung Rewards program for Samsung Pay users in the US. The idea behind the program is to incentivize users to keep using the service. The program rewards users with points each time they use Samsung Pay to make a payment. Users can then exchange their rewards points for Samsung products, gift cards, giveaway entries, etc.
Reduces rewards points by half
Samsung Rewards program follows a tiered system where users get points for each transaction based on how many times they use Samsung Pay in a month. Samsung Rewards program levels include Member, Silver, Gold, and Platinum, and they can be reached by making 0-5, 6-20, 21-30, and 31 or more Samsung Pay transactions respectively in a month.
Before the reduction in the rewards points, users in these levels used to receive 10, 20, 30, and 40 points respectively for each Samsung Pay transaction. Now Samsung has reduced it to 5, 10, 15, and 20 points respectively per transaction without giving a reason.
Samsung Pay users already have to accumulate a substantial number of points to get anything worth the effort. Now with the reduction in rewards points for each level, it becomes even more difficult for users to redeem points unless they use Samsung Pay regularly for a long time.
While it’s understandable that Samsung would like to cut down on promotional expenses for Samsung Pay as the service is now quite popular, it is still a disappointing decision if you use the service regularly.
