DEAL Galaxy S24 FE, Galaxy Watch 7. Subscribe today and be the first to learn about One 7 beta!

SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission.

News For You
News For You
Notifications

Samsung refuses to supply displays for iPhone SE 4

Business
By 

Last updated: March 29th, 2024 at 17:46 UTC+01:00

Apple is developing the iPhone SE (4th generation). According to multiple reports, the brand will equip the upcoming phone with the same display that it used for the iPhone 13.

Last month, we learned that three companies, BOE, Samsung Display, and Tianma are in a bid to supply display panels for the iPhone SE 4.  Samsung Display had proposed the lowest price for a panel, USD 30, followed by BOE and Tianma, which quoted USD 35 and USD 40 respectively. However, Apple wasn’t willing to pay more than USD 20 per unit. Well, today we have some new information on the matter.

According to a new report from IT Home, Samsung Display has withdrawn from the negotiations due to issues related to the price. As such, Apple has partnered with the second largest supplier of the lot, BOE, to source display panels for the iPhone SE (4th generation). Reportedly, BOE will supply each panel for USD 25.

It’s strange how Samsung Display, despite quoting the lowest price earlier couldn’t drop the price a little further but BOE, which quoted USD 5 higher than Samsung Display last time, managed to drop the price below that of the South Korean tech giant. Anyway, the bottom line is that Samsung Display won’t be supplying display panels for the iPhone SE 4, which is a huge lost opportunity for the company.

That being said, Samsung Display might have withdrawn from negotiations as it might have realized that it would be better to focus on supplying display for the iPhone 15 series and get thick margins on it rather than shift focus towards supplying panels for the iPhone SE 4 where it will have to live on razor-thin profits.

BusinessPhone AppleIphoneSamsung Display Buy Samsung Galaxy S24 Ultra
Scroll for more related content
News For You

You might also like

Samsung’s new landmark display is as big as three basketball courts

Samsung’s new landmark display is as big as three basketball courts

Samsung made our brains melt when we visited its flagship store in South Korea earlier this summer and witnessed one of the largest displays we've ever seen — a 600-inch The Wall screen that, fittingly enough, covered an entire wall. Now, Samsung is at it again. The company has just finished installing an even larger […]

  • By Mihai Matei
  • 18 hours ago
One reason Samsung notification AI summaries could beat Apple’s

One reason Samsung notification AI summaries could beat Apple’s

Samsung is reportedly preparing to release a new Galaxy AI tool capable of summarizing notifications for its users. This feature, which the Korean tech giant could introduce with One UI 7.0, recently became the talk of the town because it seems to borrow from Apple. Here's the kicker. Samsung is probably going to do it […]

  • By Mihai Matei
  • 18 hours ago
Samsung beats Apple again, grabs biggest chunk of India’s smartphone revenue

Samsung beats Apple again, grabs biggest chunk of India’s smartphone revenue

India is a lucrative market for smartphone manufacturers and Samsung has so far managed to retain its lead in the country. Not only that, it's also been able to consistently grab the lion's share of India's smartphone revenue, and Samsung has done it again in the third quarter of 2024. The latest market data reveals […]

  • By Adnan Farooqui
  • 23 hours ago
Samsung’s new Galaxy Tabs have been a hit

Samsung’s new Galaxy Tabs have been a hit

While Samsung's smartphone sales declined last quarter despite an impressive showing from the Galaxy S24 series, its tablet sales increased considerably. The company narrowed the gap with Apple and secured its position as the world's second-biggest tablet firm. Samsung sold 7.1 million tablets in Q3 2024 According to the latest figures from International Data Corporation […]

  • By Asif Iqbal Shaik
  • 1 day ago
Quick Share could come to iPhones and Macs

Quick Share could come to iPhones and Macs

After Google merged Nearby Share into Quick Share last year, Quick Share became the AirDrop equivalent for Android and ChromeOS ecosystems. However, file sharing between Android and iPhone users still isn’t straightforward, and that could change soon if Quick Share launches on iOS and macOS. An important bug fix hints at possible launch of Quick Share for iPhones […]

  • By Abid Iqbal Shaik
  • 3 days ago
Samsung sold more phones than Apple but only slightly

Samsung sold more phones than Apple but only slightly

Samsung has struggled in the smartphone market over the past couple of years. After allowing Apple to edge past itself once last year, the South Korean firm won back the number one global smartphone ranking earlier this year thanks to robust Galaxy S24 sales. However, things are looking weaker again. Samsung was the world's number-one […]

  • By Asif Iqbal Shaik
  • 4 days ago