Samsung is one of the most popular smartwatch brands in the world, and it competes with the likes of Apple in the booming wearables market. According to a new report, the South Korean firm was the second-biggest smartwatch vendor in the world during the first quarter of 2020.
According to market research and analysis firm Strategy Analytics, Samsung shipped 1.9 million smartwatches in Q1 2020. In comparison, the company had shipped 1.7 million smartwatches in Q1 2019. However, its market share declined slightly from 14.9 percent to 13.9 percent.
Apple continued to be dominant in the smartwatch segment, shipping 7.6 million units during Q1 2020. In Q1 2019, Apple had shipped 6.2 million smartwatches. The American tech giant's market share rose from 54.5 percent to 55.5 percent. Garmin came in third with a market share of 8 percent and 1.1 million smartwatches shipped.
Steven Waltzer, Strategy Analytics' senior analyst, said, “Samsung remains the world's number two smartwatch vendor, but its growth was slowed by the coronavirus lockdown at home in South Korea and renewed competition from hungry competitors like Garmin.”
Despite the COVID-19 situation, the smartwatch market grew 20 percent year-on-year to 14 million units in the first quarter of 2020. However, shipments are expected to decline in Q2 2020. The Galaxy Watch Active 2 has received really good reviews, and the company is already working on new smartwatches to be launched later this year.
