This is all according to a new paper from Counterpoint Research that defines the premium smartphone segment by the price range of $400 and up. The source reveals that Samsung had a 19% share of the global premium smartphone market in Q1 2020. Apple led the segment with 57% share, and Huawei followed in Samsung's footsteps with 12% of the market, securing a bronze podium finish. The top-5 best-selling premium phones were mostly Apple's, and Samsung didn't make the cut.
According to a recent analysis, the premium smartphone segment sell-through experienced a 13% year-on-year drop in the first quarter of the year, mostly because of the COVID-19 pandemic. However, the pandemic affected not only the premium segment but the smartphone market as a whole. Therefore, the premium segment continued to account for roughly 22% of all smartphone sales worldwide in Q1 2020 and generated 57% of global revenues.
