Samsung Electronics has secured the sixth rank in the ‘Best Global Brands 2019’ study by Interbrand, a US-based consultancy firm. The South Korean tech giant was ranked the same in 2017 and 2018 as well. The latest study pegs Samsung’s brand value at $61.1 billion – an increase of 2% when compared to last year. The company’s brand value has been steadily increasing over the last decade.
Apple topped the rankings with a brand value of $234.2 billion, followed by the maker of Android, Google, at $167.7 billion, Amazon at $125.2 billion, and Microsoft at $108.8 billion. Coca Cola is the only non-tech company in the top five with a brand value of $61.3 billion. Interbrand takes into consideration, among other things, the financial performance of the brand, its ability to create loyalty and influence purchase decisions to arrive at the brand value.
The study attributes Samsung’s ranking to the launch of innovative products such as the BESPOKE refrigerator, Sero TV, and the Galaxy Fold. The company’s leadership in the semiconductor market and the strong growth potential in areas such as 5G, AI, IoT, etc. also contributed to the ranking.
“We are excited that our constant efforts to provide meaningful innovations that delight consumers and help them live better lives have been well received. To further enhance our brand, we will continue to listen and learn from our consumers as well as lead changes in society through innovation, so that we can all thrive together,” said YH Lee, CMO of Samsung Electronics.
