Despite challenging market conditions globally, Samsung has been quite resilient in India over the past year. While Apple stole Samsung's crown in 2023 worldwide, it isn't even close in the Indian market. In Q1 2024, Samsung was India's biggest smartphone manufacturer, and it achieved growth compared to Q1 2023.
Samsung performed well in the Indian smartphone market during Q1 2024
According to the latest figures released by market research firm Canalys, Samsung was India's biggest smartphone brand with a 19% market share. The South Korean firm shipped 6.7 million smartphones during the quarter, a 6% growth compared to Q1 2023. Canalys said that Samsung's strong performance came from stronger sales of the Galaxy S24 than its predecessor, thanks to attractive pre-booking offers, Samsung Finance+, and AI features.
Xiaomi ranked second in the market during Q1 2024, shipping 6.4 million smartphones and capturing an 18% market share. Samsung needs to be wary of Xiaomi, as there is just one percentage point difference between the two. Xiaomi's impressive 29% annual growth came on the back of great sales of affordable phones like the Redmi 13C 5G, Redmi Note 13 5G, and the POCO X6.
Vivo ranked third with 6.2 million smartphone shipments and 18% market share. That's a 14% rise compared to sales from Q1 2023. OPPO was the only brand among the top five OEMs with declining sales. It shipped 3.7 million smartphones, a 4% drop compared to sales from Q1 2023.
Realme shipped 3.4 million smartphones, 17% higher than last year's performance. It ranked fifth in the Indian smartphone market during Q1 2024. Overall, over 35.3 million smartphones were shipped in India in Q1 2023. That's 15% higher than smartphone sales in the country during the first quarter of last year.
Watch our review of the Galaxy S24+ below and click on the link below the video to buy the phone at a great price.
