While Samsung's smartphone sales declined last quarter despite an impressive showing from the Galaxy S24 series, its tablet sales increased considerably. The company narrowed the gap with Apple and secured its position as the world's second-biggest tablet firm.
Samsung sold 7.1 million tablets in Q3 2024
According to the latest figures from International Data Corporation (IDC), Samsung was the world's second-biggest tablet brand in the third quarter of this year. The South Korean firm shipped 7.1 million Galaxy Tab series tablets, an 18.3% rise compared to the same quarter of last year.
The company launched the Galaxy Tab S10+ and the Galaxy Tab S10 Ultra in Q3 2024, but the biggest contributors to sales were the Galaxy Tab A9 and the Galaxy Tab A9+. Samsung also benefitted from the sales of Galaxy Tabs for commercial deployments.
Apple remained the world's biggest tablet brand in Q3 2024. It shipped 12.6 million iPads, a modest growth of 1.4% compared to Q3 2023. According to some reports, the sales of its new iPad Pros with OLED screens haven't been impressive.
Amazon shipped 4.6 million Kindle Fire tablets, 111.3% more than last year. That is impressive growth, considering Kindle Fire tablets are only sold in a few countries. Huawei was the fourth biggest tablet brand globally after shipping 3.3 million tablets, a 44.1% jump compared to last year.
Watch the Galaxy Tab S10 Ultra in our video below.
Lenovo was fifth on the list. It shipped 3 million tablets, a 14.7% increase from last year. Nearly 40 million tablets were shipped worldwide in Q3 2024, which is 20.4% higher than last year. So, it appears that optimism has returned in the tablet market, and it isn't all doom and gloom as expected earlier.
