Samsung Electronics is teaming up with Activision Blizzard EMEA for a marketing campaign called “Embrace Your Game.” It will leverage Activision Blizzard's popular games to promote Samsung's gaming device portfolio, ranging from TVs and monitors to smartphones.
The collaboration will fuel a multi-channel, multi-product marketing campaign in 44 countries.
The Embrace Your Game Campaign also marks the launch of Samsung's Gamer Training Program, which helps players of all types improve their skills.
Samsung's revamped Game Portal website will include tips from pro players and content creators, video workshops and tutorials, product recommendations, interactive training sessions, and more.
Activision Blizzard games meet Samsung hardware
Samsung will carry the campaign on all digital channels in Europe and showcase Activision Blizzard games, including Crash Team Rumble, Overwatch 2, Diablo Immortal, and World of Warcraft, to promote its TVs, gaming monitors, and Galaxy phones.
Chief Marketing Officer for Samsung Europe said “The world of gaming is evolving. At Samsung, we want to support all gamers, from casual to professional. […] Embrace Your Game offers all types of gamers the opportunity to fully immerse themselves in their video games, from home or anywhere else.”
This news comes shortly after information about Activision Blizzard CEO Bobby Kotick leaving the company at the end of the month. The game publisher, best known for titles like Call of Duty, Diablo, and World of Warcraft, was acquired by Microsoft in October through a $68.7 billion deal.
