Samsung has launched The Serif TV in the new Blossom Pink color. The South Korean firm's lifestyle TV is now available in three colors: Blossom Pink, Cloud White, and Cotton Blue. However, the new color is available only in South Korea for now, and in the 55-inch size. There's no information if it will ever launch in international markets.
Interested people can buy the Blossom Pink version of The Serif in South Korea starting August 9. However, pre-orders for the new TV color have started already, and the TV can be pre-ordered for KRW 1,790,000 (around $1,379) via Samsung's website. The launch price is KRW 2,190,000 (around $1,687), similar to other colors options.
Pre-orders have additional benefits apart from the lower price. Those who pre-order the Blossom Pink version of The Serif will get a one-year subscription to South Korean video streaming service TVING and 40,000 Samsung reward points.
The Serif is a part of Samsung's lifestyle TV lineup, which also includes The Sero, The Frame, and The Terrace. The Serif was designed by world-famous furniture designers Ronan and Erwan Bouroullec, and its design is inspired by the letter I in the serif font family.
The TV features a 4K QLED screen with HDR10+. It runs Tizen OS and has features like Samsung Health, SmartThings, Samsung TV+, Wi-Fi, Bluetooth, AirPlay 2, Bixby, Google Assistant, Alexa, Multi View, Tap View, and Tap Sound. It also features built-in light and audio sensors for automatic brightness and volume adjustment.
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