Interested people can buy the Blossom Pink version of The Serif in South Korea starting August 9. However, pre-orders for the new TV color have started already, and the TV can be pre-ordered for KRW 1,790,000 (around $1,379) via Samsung's website. The launch price is KRW 2,190,000 (around $1,687), similar to other colors options.
Pre-orders have additional benefits apart from the lower price. Those who pre-order the Blossom Pink version of The Serif will get a one-year subscription to South Korean video streaming service TVING and 40,000 Samsung reward points.
The Serif is a part of Samsung's lifestyle TV lineup, which also includes The Sero, The Frame, and The Terrace. The Serif was designed by world-famous furniture designers Ronan and Erwan Bouroullec, and its design is inspired by the letter I in the serif font family.
The TV features a 4K QLED screen with HDR10+. It runs Tizen OS and has features like Samsung Health, SmartThings, Samsung TV+, Wi-Fi, Bluetooth, AirPlay 2, Bixby, Google Assistant, Alexa, Multi View, Tap View, and Tap Sound. It also features built-in light and audio sensors for automatic brightness and volume adjustment.
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