Samsung's Art Store for TVs gets 23 artworks from Art Basel

Samsung has announced it is bringing 23 curated artworks from galleries exhibiting at the Art Basel Hong Kong 2025 expo to the Art Store on its TVs. These artworks will be exclusively available on Samsung TVs. The Art Store now has over 3,000 pieces of selected artwork.

The Art Store, which brings some of the world's most popular artworks and paintings to Samsung TVs like The Frame, now has access to 23 additional art pieces from galleries displaying their artworks at the Art Basel Hong Kong 2025 expo. These artworks will be available in stunning 4K resolution for the highest details possible on 4K TVs.

The Art Basel is one of the world's most prestigious art events. It is held in Hong Kong, Basel, Paris, and Miami Beach. Its Hong Kong 2025 leg will be held from March 28-30, 2025, at the Hong Kong Convention & Exhibition Centre. It will display renowned artworks such as Zhu Jinshi’s “This Triptych is as Gorgeous as the Autumn in a Scented Room,” Ticko Liu’s “Enduring as the Universe,” Jimok Choi’s “Shadow of the Sun,” Bae Yoon Hwan’s “Green Bear,” and more.

The Art Basel Hong Kong 2025 expo will display art pieces from 17 globally acclaimed artists, including Jimok Choi, Bae Yoon Hwan, Stephen Wong Chun Hei, Ticko Liu, Alasie Inoue, Tromarama, Damian Elwes, Zhu Jinshi, Nakai Katsumi, Cao Yu, Hamra Abbas, Nabil Nahas, Owen Fu, Sophie von Hellermann, Chow Chun Fai, Gillian Ayres, and Gongkan.

Samsung will have an interactive lounge at Art Basel Hong Kong 2025, demonstrating artwork on its latest Micro LED, Neo QLED 8K, and The Frame TVs. It will also hold a series of panel discussions where influential voices from the contemporary art scene will be present. Daria Greene, Head of Content and Curation at Samsung, will have one-on-one dialogue with popular figures, including Hayley Romer, Chief Growth Officer of Art Basel, and Marc Dennis, an American artist known for hyper-realistic paintings.

Earlier, Samsung's Art Store was limited to The Frame and Micro LED TV models. Starting this year, the Art Store will also be available on the company's latest Neo QLED 4K and Neo QLED 8K TV models. Watch Samsung's Neo QLED 8K TV lineup in our video below.

Bongjun Ko, Vice President of Samsung's TV division, said, “Samsung Art Store is making fine art more accessible than ever, bringing the premier artworks presented by leading international galleries at Art Basel Hong Kong directly into people’s homes. We are proud to expand this experience to more Samsung TV owners worldwide, allowing them to enjoy world-class artwork in stunning 4K quality with just a few clicks.“