Samsung has launched a video campaign starring globally renowned football player Son Heung-min. The video campaign titled ‘Everyday SmartThings with Son' explains how the footballer utilizes SmartThings features and his experience using the service. Son was announced as the brand ambassador of the Galaxy brand at the Unpacked event in July 2023.
Son is featured in the new SmartThings campaign that mainly focuses on entertainment, health, and energy saving, which are areas of interest for Galaxy users across the globe. In the video shared on the official Samsung YouTube channel, Son is seen explaining his experiences and how using SmartThings has upgraded his lifestyle in a series of interviews.
All the devices, including TVs, speakers, ACs, refrigerators, lights, etc., shown in the video are connected through SmartThings. The video shows how energy-saving features such as SmartThings Energy and SmartThings Routines help reduce electricity expenses. With Routines, Son explains how he created a customized routine to turn off their devices when he leaves his house.
Apart from energy saving, SmartThings also comes with a Music Sync feature. Using this feature, Son explains how he could sync the lights with the music that is played on a Galaxy device. Using Hue Sync, a similar function is performed, but with Samsung Smart TVs. Further in the video, Son explains how the Galaxy Watch offers him access to real-time data such as heart rate, calories burned, and exercise duration.
Son can be seen doing core exercises while watching a football match on TV. The data is displayed on the TV screen, allowing individuals to be active while watching TV. Participating in the campaign, Son said, “The system operates automatically, which makes the experience very simple. Through SmartThings, I’ve found myself enjoying my time at home more while saving energy. It’s easy!“
