Samsung has announced that it was the world's biggest soundbar brand in 2023. With another year as the top-ranked soundbar brand globally, the South Korean firm has become the world's biggest soundbar brand for ten years.
Samsung has been the world's biggest soundbar brand globally since 2013
According to a report from FutureSource Consulting, Samsung was the world's biggest soundbar in 2023, and the company has achieved this feat consecutively for the past ten years. The latest market research analysis reveals that Samsung had an 18.8% market share and a 20.3% revenue share globally in 2023.
Year after year, Samsung has continuously pushed the boundaries of soundbars, releasing several top-ranking soundbars and impressive new technologies. Some of the company's impressive audio technologies include Q-Symphony, which uses the speakers of the soundbar and the paired TV simultaneously for an immersive audio experience.
The South Korean firm also introduced a feature called SpaceFit Sound, which calibrates the soundbar automatically according to the room it is placed in. A couple of years ago, Samsung also introduced Wireless Dolby Atmos, removing the restriction of using wires between the TV and the soundbar to be able to use Dolby Atmos.
Last year, the HW-Q990C was adjudged the world's best soundbar of 2023, thanks to its impressive 11.1.4-channel audio and 656W of audio output. It also features AirPlay 2, 4K HDR10+ passthrough, built-in Alexa, SpaceFit Sound Pro, Active Voice Amplifier, and Game Mode Pro. It also has Spotify Connect, Tidal Connect, and SmartThings.
Earlier this year, the company unveiled a follow-up flagship soundbar model, the HW-Q990D, which will be launched soon.
Cheolgi Kim, EVP of Visual Display Business at Samsung Electronics, said, “We are thrilled to be once again acknowledged as the market leader in soundbars, a milestone that reflects the positive feedback from our customers over the years. Building on this success, we will continue to push the boundaries of home entertainment with superior sound quality and advanced connectivity features, leveraging AI-based sound technology to strengthen the consumer experience and Samsung’s position in the global market.”
