The South Korean firm topped the smartphone market in the month of August 2020 with a share was 22%. Huawei maintained its second position with a market share of 16%. In April, the Chinese smartphone giant had overtaken Samsung, but the South Korean firm managed to win back the first position in May.
Apple came in third with a market share of 12%, while the Chinese brand Xiaomi was in the fourth position with a market share of 11% in August. Samsung's market share grew in India due to the growing anti-China sentiment following a clash between the two countries at the border.
US sanctions against Huawei will help Samsung and other smartphone brands, especially in markets like Europe where Huawei had a good presence. Samsung will compete with brands like OnePlus, OPPO, Realme, Vivo, and Xiaomi in the affordable and mid-range segments in Europe.
Kang Min-Soo, an analyst at Counterpoint Research, said, “For Samsung, it will be a good opportunity to raise its smartphone market share, especially in Europe, where the company has been competing fiercely with Huawei in various price bands.“
