Samsung continued to be the world's second-biggest tablet brand in the April-June quarter. The company shipped 18.6% more tablets during the quarter compared to last year, but its market share dropped marginally. However, it is good to see that its sales increased despite not launching any significant new tablets during the period.
Samsung was world's second-biggest tablet brand in Q2 2024, ranking below Apple
According to a report from IDC, Samsung shipped 6.9 million Galaxy tablets during the second quarter of this year, capturing 20.1% of the global tablet market. Compared to last year, it shipped 18.6% more tablets in Q2 2024. The company managed to improve its sales despite not launching any new mainstream tablet model. Its growth mainly came from commercial deployments, which usually use Galaxy XCover devices.
Apple was the world's biggest tablet brand, as usual. It shipped 12.3 million iPads during the quarter, capturing 35.8% of the market. Although its shipments rose by 18.2%, its market share dropped from 37% in Q2 2023 to 35.8% in Q2 2024. The company launched the new iPad Pro lineup featuring LG's and Samsung's tandem OLED panels, but they didn't make as much of a difference in sales as people expected.
Lenovo shipped 2.5 million tablets in Q2 2024, registering a 16.7% growth compared to last year. Huawei showed impressive growth, thanks to its home country, capturing a 6.8% share of the market. It shipped 2.3 million tablets, 40.3% higher than last year.
Xiaomi almost doubled its shipment count to 2 million units, capturing a 5.8% market share. Its shipments increased by 94.7% year-over-year. Most of its improvements came from Russia and European countries, including France, Germany, Italy, and Spain.
Samsung is expected to launch the Galaxy Tab S10 series later this year. The lineup is expected to include the Galaxy Tab S10, Galaxy Tab S10+, and the Galaxy Tab S10 Ultra. These tablets could use MediaTek's Dimensity 9300+ processor, a first in Samsung's high-end tablet lineup. So, the company's sales could improve in the last quarter of this year.
