The global brand value is the measure of a brand's recognition and perception among people worldwide. Major companies invest heavily in marketing and brand-building to improve their brand equity.
Samsung is also one of the largest brands in the world. However, the company's position in the top 100 brands across the globe has fallen down slightly compared to last year. The latest market research has revealed the decline in the company's brand value.
Samsung loses a couple of spots in the rankings
British market researcher Kantar has released its list of top 100 most valuable global brands. It notes that the total value of all brands combined has increased by an impressive 42% to over $7 trillion. This showcases incredible growth on part of the world's top brands as the pandemic's economic toll reverses course.
Amazon remains the most valuable brand in the world. It has grown by 64% to reach a brand value of $684 billion in 2021. Samsung has long been a fixture on this list as well but it't yet to crack the top ten. The company has actually seen a decline in its ranking. It's now the 42nd most valuable brand in the world,. Samsung has lost two places on the list since last year when it ranked 40th in global brand value.
The report estimates Samsung's brand value at $46.8 billion. It has done well in dollar terms because that represents a 44% increase in its monetary brand value. Samsung has lost two places because there are 13 new entrants that have joined the 2021 list. A couple of them, like NVIDIA with $105 billion, have a brand value greater than Samsung.
The United States remains the largest contributor to the list. 74 US companies occupy various spots in the list of top 100 most valuable brands across the globe.
