Swatch wants Samsung to pay $170 million over Galaxy Watch watch faces

You can find any number of third-party watch faces that enable you to replicate the look of conventional watch brands on your smartwatch.

Samsung was sued by Swiss watchmaker Swatch back in 2019 over trademark infringement claims related to those watch faces. The watchmaker now wants Samsung to pay $170 million in damages.

The case began in the United Kingdom back in 2019 when the country was still a part of the European Union. It covered alleged infringement of the company's trademarks in the EU as well. Samsung has already been found to have infringed on those trademarks by a London High Court, and a ruling on damages is now awaited.

Swatch claims that those watch faces replicated popular models from its various watch brands, including the likes of Tissot and Omega. It now seeks $170 million in damages which it claims is representative of the likely license fees to have been paid across 10 Swatch brands.

The court's ruling will determine how much Samsung has to pay, and it may also pave the way for Swatch to file a parallel claim for trademark infringement against Samsung in the United States.

Samsung hasn't commented on the matter as yet, but it goes without saying that the company isn't going to just accept this ruling, so we can expect the company to utilize every legal avenue to find a more favorable outcome.