https://youtu.be/-r7Lbrn-mr4
The BTS effect
While it remains to be seen how the Galaxy X BTS campaign pans out in terms of sales, Samsung already reaped some pretty amazing rewards in the brand value department. The K-Pop phenomenon is hence primarily responsible for the new social media heights Samsung reached in recent months as BTS fans shattered all of its Twitter records. The added momentum couldn't have arrived at a better time, either, seeing how the conglomerate's smartphone sales have been rather disappointing this year, and that's before the Great Lockdown even started in March.
For all of those reasons, the Galaxy S20+ BTS Edition is likely to pave the way for more of Samsung's K-Pop collaborations further down the road as the chaebol continues pursuing more cost-effective marketing strategies. In the meantime, try guessing how many millions of views this latest BTS unboxing video will generate on YouTube and Twitter combined.
