There's some good news for Samsung and the Wear OS segment overall. A new report indicates that sales of Wear OS-based smartwatches will improve considerably this year. This will come at the expense of Apple's WatchOS, which is quite interesting.
Wear OS smartwatches sales to increase in 2024
According to a new report from Counterpoint Research, Wear OS's market share will increase by 6 percentage points to 27% in 2024. Last year, Wear OS's market share was 21%, while watchOS's was 53%. This year, Wear OS seems to be attracting more users as more Android users find premium smartwatch experiences.
Wear OS sales are estimated to improve by 37% compared to 2023, which is a great sign for the whole Wear OS market. After years of bad performance and glitchy software, Fossil was forced to leave the Wear OS (and the whole smartwatch) market. Samsung worked with Google to launch Wear OS 3, which brought new life to the operating system and gave it the much-needed stability and marketing. Had Samsung not decided to come back to the Android-based smartwatch market, Wear OS would have been in extremely bad shape. Google has also been actively adding more features to Wear OS and managing to bring more apps.
Google also launched its own smartwatch, the Pixel Watch. Recently, OnePlus, OPPO, and Xiaomi started making smartwatches based on the Wear OS platform. They, along with Samsung, will help grow the Wear OS market. This could help improve the overall experience for Android users and the quality of the Android ecosystem. However, wear OS still needs some improvements, especially in terms of battery life and integration with Android smartphones, Google TV devices, and wireless earbuds.
Anshika Jain, Senior Research Analyst at Counterpoint Research, said, “Just as in the case of smartphones, where there is a shift toward premium devices in consumer buying patterns, we are witnessing that first-time smartwatch users or upgraders in the Android camp are now looking for a much better user experience and are willing to spend more when going for their next purchase. Due to this, we expect greater adoption of Google’s Android Wear (Wear OS) since these devices provide a robust third-party app experience, Google AI assistant, and precise health tracking, customization, and battery optimization.”
You can watch our review of the best Samsung smartwatch right now, the Galaxy Watch 6 Classic, in the video below.
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