You might find this hard to believe, but Samsung applies for new trademarks constantly. Quite literally, it does this almost every day. Some trademark applications concern catchphrases used in marketing, while others reveal new unannounced devices. And then there are trademarks that leave everyone scratching their heads.
Whether for a bit of fun or educational purposes, we decided to take a closer look at the monikers Samsung applied to trademark throughout 2023 and highlight those that stand out the most. Starting with Samsung TED.
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Samsung's trademark game is something to behold
One of Samsung's most recent trademark applications is for something called “Samsung TED,” and despite the name, this seemingly has nothing to do with TED Talks. In fact, the official description attached to the trademark application could not be any more vague.
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- Samsung TED: This moniker is categorized under everything from mobile phones and 3D eyeglasses to computer software, printers, DVD players, and anything in between. What is it? Nobody knows and it's everybody's guess.
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- Samsung Gauss: According to trademark applications, Samsung Gauss is related to AI software, computer software for machine learning-based language, and speech processing. Will it be a real product? You never know. Nevertheless, Samsung is working on developing generative AI tools for its employees and might also want to upgrade Bixby with such capabilities next year.
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- FlexSnap and FlesShot: These two trademarks were brought to our attention before, and it sounds a lot like they might be a couple of new camera features for the Galaxy Z Fold 5 and Z Flip 5. But are they, really? Or is Samsung trying to secure these names for safekeeping? There's no way to be sure, but we will be the first to let you know if our foldable flip phones gain new capabilities.
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- F Samsung Bot Fit: This trademark describes a robotic exoskeleton suit “other than for medical purposes” or a walking assistive robot. But although it may seem like a bogus trademark application, you might be surprised to learn that Samsung has been working on an exoskeleton assistive robot for a few good years now, and was hoping to release it last December. It hasn't materialized yet, but prototypes have been revealed at various conventions. So, despite the odd name, this trademark seems to be closer to a real product than others on this list.
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- Kitchen Edge: Sounds a bit dangerous, but according to the official description, this trademark is linked with anything from air conditioners, robotic vacuum cleaners, dishwashers and washing machines, to LED lamps, LED light bulbs, dehumidifiers, and purifiers, and more. It's probably a sort of kitchen appliance, some piece of software for SmartThings, or maybe it's yet another buzzword to be used by the marketing team.
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- SuperSlim Design: Case in point, the term “SuperSlim Design” is actually used by Samsung in some of its marketing material for certain TVs. It's not the name of a product per se, but it is a catchphrase Samsung wants to use exclusively.
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- Music Frame: This trademark is filed under categories such as audio speakers, sound amplifiers, and digital audio players. It sounds like it might become a new speaker of sorts, and given the name, perhaps it could match The Frame smart TV. If we were to let our imaginations run wild, perhaps Music Frame would be a speaker that can blend in with its environment just like The Frame TV does.
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- Open Always Wins: We talked about this trademark earlier this year, and in all honestly, its purpose is still unclear. We speculated that it might have to do with an open VR platform, but the trademark is also listed under smartwatches, smart jewelry, smart rings, tags, earphones, and so on.
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- Shinebolt, Snowbolt, and Flamebolt: We discovered these trademarks some months ago, and they seem to be connected with DRAM boasting high bandwidth and performance for AI applications, supercomputing equipment, and graphics cards. No products bearing these names have yet to be released.
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- Last but not least, here are all the company's most recent trademarks that all share the same designation for smart rings and related software applications: Galaxy Ring, Galaxy Glia, Curio, Feel, Galaxy One, Samsung One, Galaxy Rhythm, Samsung Pulse, Samsung Insight, Samsung Index, and Galaxy Circle.
Needless to say, Samsung has filed a lot of trademarks for its unreleased smart ring, more so than perhaps any other product in recent memory. This begs the question: When will this wearable product be released? If ever. And under what moniker will it go on sale?
Time will tell, but clearly, when it comes to trademark applications, Samsung rarely sleeps. And while nothing comes of them sometimes, other times, they can provide a window into the company's plans for the future.
