General
Samsung is among the world's biggest home appliance makers globally. It rivals the likes of Bosch, Electrolux, LG, and Whirlpool. Starting this year, it could face competition from Xiaomi, which will expand the availability of its home appliances globally.
Xiaomi will launch home appliances globally; Samsung will face competition
At its recent launch event at MWC 2025, Xiaomi announced that it will expand the availability of its large home appliances, such as ACs, refrigerators, and washing machines (and dryers), to global markets later this year. It will compete with Samsung, LG, and other home appliance brands globally.
While the company didn't reveal which countries its home appliances would be available in, it is likely that they will be launched in some European and Southeast Asian countries.
Xiaomi has already expanded the availability of its smartphones, tablets, and TVs to several countries worldwide, and with the expansion of the availability of its large home appliances, it is truly turning out to be a competitor to Samsung in several segments.
