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Xiaomi Mix Flip could eat into Galaxy Z Flip 6’s sales with cheaper price

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Last updated: August 20th, 2024 at 23:45 UTC+02:00

Last month, Xiaomi launched its first smartphone with a clamshell form factor and a foldable display, the Mix Flip, a direct competitor to the Galaxy Z Flip 6. After debuting the phone in China, the company confirmed that it would launch the phone in Europe with a price tag between EUR 1,300 and EUR 1,400. However, there was no information about when it would launch the phone there and exactly how much it would cost in the region. Well, now we have some information on the matter that could be troubling for Samsung.

On X/Twitter, @Sudhanshu1414 claims that Mix Flip is already available to purchase in Europe from a few retailers and costs EUR 1,299 in the region for 12GB RAM + 512GB storage variant, which is the only memory configuration the company is offering there.

The story continues after the video…

In comparison, the Galaxy Z Flip 6 costs EUR 1,319 for the same memory configuration in Europe. So, the one from Xiaomi is undercutting the one from Samsung by EUR 20. Although that’s minimal, the Mix Flip is now technically more affordable than the Galaxy Z Flip 6.

Will that hamper the sales of Samsung’s latest clamshell smartphone? Well, we don’t think so. That’s because of two reasons. First, while the Mix Flip has excellent specifications, it is still not as durable or polished as the Galaxy Z Flip 6. Second, since it is the company’s first such device, people could avoid buying it in favor of the one from Samsung. That being said, Samsung could lose a few sales of its latest foldable clamshell phone in Europe due to the launch of the Mix Flip. It would be interesting to see which phone most people go with.

Phone EuropeGalaxy Z Flip 6Xiaomi Buy Samsung Galaxy Z Flip 6
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