You can't escape fashion influencers. They're everywhere. From the US to New Zealand, there's always someone flaunting their sense of style on Instagram for your likes and comments as well as that sweet, sweet influencer marketing money.
It's a massive industry. The global fashion influencer marketing industry is expected to be worth over $9 billion by 2026. That would be an annual growth rate of almost 40%. Influencer marketing is a great way for brands to reach specific and targeted audiences that are often even emotionally invested in their favorite online personalities.
Even a micro-influencer, categorized as those with up to 100K followers, can deliver incredible results for a brand if their following is highly engaged. A recommendation to buy something or even a simple sponsored post can drive conversions at an incredible rate.
There's a reason why influencers always seem to have so much new stuff. Brands send it to them in hopes of being featured or if they're being paid, outright promotion. Many of Samsung's marketing teams across the globe utilize this avenue as well when new devices are launched.
For fashion influencers, appearances matter. Visual appeal is at the heart of their entire business strategy. Their homes must look aesthetically pleasing, they must wear the nicest things and carry the latest gadgets.
If you observe them closely, you'll notice that they have sort of a herd mentality. If something is considered “in” at a point in time, most of the influencers will be seen flaunting it. Whether it's a handbag, pair of sneakers or a new gadget. They want to be seen giving that product their stamp of approval.
You'll also notice that the vast majority of influencers appear to be iPhone users. Some might genuinely be committed to the Apple ecosystem. Others just might want to project themselves are members of the clan. Apple's smartphone has long been a permanent fixture of the influencer aesthetic. Your average influencer wouldn't want to be caught dead without an iPhone in their mirror selfies.
A lot has changed in the past couple of years. Samsung has been driving true innovation in the smartphone market by launching foldable devices. These aren't just proof of concept devices. In just a couple of iterations, Samsung has delivered foldable smartphones that can truly be used as mainstream devices.
The Galaxy Z Fold 3 and Galaxy Z Flip 3 are much better than the models that came before them. All of the technical and durability improvements aside, these are also the best-looking foldable smartphones that Samsung has ever made.
Samsung's new foldable smartphones represent everything that fashion influencers want to project: A visually appealing aesthetic, a sense of high class and an incredibly stylish appearance. Influencers also want to be trailblazers who start trends. Samsung has singlehandedly ignited the foldable trend for the smartphone market.
That's why I feel that the Galaxy Z Fold 3 and Galaxy Z Flip 3 are the hottest new accessories for fashion influencers. They're devices to see and be seen with. Foldable smartphones remain conversation starters. Imagine whipping out your Galaxy Z Fold 3 at the club. It will demand the attention of people around you.
The time is now for fashion influencers to ditch their boring iPhones for a brand spanking new Galaxy Z Fold 3 or Galaxy Z Flip 3. These new foldables look far more premium than their predecessors.
As we pointed out in our Galaxy Z Flip 3 hands-on, the design changes that Samsung has made to this device have really elevated it to another Galaxy, pun intended. The Galaxy Z Fold 3 remains in a league of its own with nothing on the market that can come close to it.
Influencers need to get with the times and pick up the hottest tech accessory on the market right now. If the rate at which Samsung's new foldables are selling is any indication, that might already be happening. Expect to see the Galaxy Z Fold 3 and Galaxy Z Flip 3 in the hands of an influencer near you.
