DEAL Galaxy S24 FE, Galaxy Watch 7. Subscribe today and be the first to learn about One 7 beta!

SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission.

News For You
News For You
Notifications

Will Samsung’s smartphones get worse without Huawei?

Opinion
By 

Last updated: March 4th, 2021 at 16:25 UTC+01:00

Mid-range Galaxy smartphones have been getting better relative to their peers for quite a while now. By the time Samsung Experience made way for One UI, the company was already putting out numerous devices that offered great value for money every year. But that trend might be close to peaking after its largest rival in Huawei got taken out of the picture last year.

Huawei has lately been the biggest direct competitor keeping Samsung on its toes across every price range. Granted, that might not have mattered much in the flagship segment, where brand value always played a more significant role compared to the actual bang-for-buck ratio. But it would be naive to think that Huawei and, to a lesser extent, Xiaomi, did not have a positive impact on a wide range of Galaxy mid-rangers. That's arguably the primary reason why the lines between entry-level and mid-range smartphones are so blurred nowadays.

Can anyone fill the void left by Huawei?

Sure, Huawei continues to claim the U.S. sanctions were only a flesh wound. E.g., it's still burning money to feign relevance in the emerging foldable niche. But in reality, its brand is quickly falling into oblivion.

The bizarre circumstances that forced the entire planet into lockdown for the majority of 2020 actually worked in Huawei's favor by masking how much the trade restrictions truly crippled it. Of course, it's still the biggest loser in the 2020 smartphone race, but its growth reversal doesn't look as tragic amid a global recession.

With Huawei sidelined, not many companies have what it takes to continue driving value competition in the mid-range category. Xiaomi and BBK are the only two obvious choices, though only Xiaomi has massive brand recognition in the West. BBK's Western experiment, OnePlus, has also been successful so far, but it's not equipped to truly rival a global powerhouse like Samsung.

The security lining, or how Samsung hasn't taken the situation for granted (yet)

It's not all doom and gloom for consumers from here on out. The fact that Samsung has lately doubled down on efforts to support its smartphones and tablets with OS and security updates for far longer than before suggests this new era of reduced competition does carry some positives, as well.

That isn't to say the reason updates are getting better is because Samsung saved money on fighting off rivals. Just that there's no point in pretending security updates sell smartphones, for the most part. Everyone needs them but few are aware of that, and even fewer understand why that's the case. It would be great if the average consumer was super informed, sure, but that's never going to happen.

We can hence still take some solace in the fact that this lack of competition has so far led to Samsung placing a larger emphasis on marketing mobile security, consequently informing more consumers. But moving forward, it's difficult to see why the company wouldn't want to take advantage of this situation by cutting some corners with its mid-rangers or simply upping their prices because it finally has some breathing room. It's not like profit margins on anything below flagship-level hardware have been great lately… or ever, if your name's not Apple. Coincidentally, the iPhone SE seems like one of the last few remaining devices capable of keeping Samsung on its toes in the mid-range segment. Assuming the rumors are true and Apple really has decided to make these budget iPhones an annual thing. In fact, another fierce Samsung-Apple rivalry would be just what the doctor ordered for us consumers after Huawei's early demise.

Opinion Huawei
Galaxy AI summarized

Scroll for more related content
News For You

You might also like

Samsung improves global tablet shipments as market grows

Samsung improves global tablet shipments as market grows

New data from market watchers says Samsung maintained its position in the global tablet market, but the company improved year-on-year sales significantly. In fact, according to data from Counterpoint Research, every major tablet brand improved their year-on-year shipments in Q2 2024 compared to a year ago. The tablet market appears to be in a healthy […]

  • By Mihai Matei
  • 3 weeks ago
Thanks TM Roh, seeing Huawei innovate hurts me as a Samsung fan

Thanks TM Roh, seeing Huawei innovate hurts me as a Samsung fan

Innovation is a word that gets thrown around very loosely in the tech space. Every minor update or upgrade is presented as some sort of a genius revolutionary achievement that's going to transform the way we use our devices, but it's very rarely that significant in essence. There have been some instances where that has […]

  • By Danny Dorresteijn
  • 2 months ago
Samsung’s Chinese rivals have started showcasing tri-folding phones

Samsung’s Chinese rivals have started showcasing tri-folding phones

Despite having an edge over others for years in the foldable smartphone segment, Samsung is now struggling to catch up with Chinese rivals. While it is expected to launch a slimmer and better-specced version of the Galaxy Z Fold 6 next month to match Chinese firms, Huawei and OPPO have started showcasing their tri-folding smartphones. […]

  • By Asif Iqbal Shaik
  • 2 months ago
Samsung continues to be world’s second-biggest tablet brand

Samsung continues to be world’s second-biggest tablet brand

Samsung continued to be the world's second-biggest tablet brand in the April-June quarter. The company shipped 18.6% more tablets during the quarter compared to last year, but its market share dropped marginally. However, it is good to see that its sales increased despite not launching any significant new tablets during the period. Samsung was world's […]

  • By Asif Iqbal Shaik
  • 3 months ago
Samsung might fall behind Huawei in tri-foldable smartphone race

Samsung might fall behind Huawei in tri-foldable smartphone race

Samsung was the first brand to launch foldable smartphones globally. The South Korean firm has been enjoying decent sales of Galaxy Z series devices since 2020, but Chinese competitors are catching up, and the company might fall behind Huawei in launching a tri-foldable smartphone. Samsung's tri-foldable smartphone might launch after Huawei's Samsung is struggling to […]

  • By Asif Iqbal Shaik
  • 4 months ago
Sales of Galaxy foldables drop heavily, a cause for concern for Samsung

Sales of Galaxy foldables drop heavily, a cause for concern for Samsung

Samsung had the first movers advantage in the foldable smartphone segment. Its Galaxy Z smartphones were way ahead of the competition, but that isn't the case anymore. The company is falling behind in terms of hardware improvements, and that has started to show up in sales charts. The sales of Samsung's foldable smartphones dropped sharply […]

  • By Asif Iqbal Shaik
  • 5 months ago